President’s Message

CEO of SCT

Yuki Murohashi, President & CEO of Shonan Chill Time Co., Ltd.

[University]
Sophia University, Faculty of Law, Department of International Legal Studies

[Career]
Sompo Japan Insurance Inc. → Deloitte Tohmatsu Consulting LLC → EY Strategy and Consulting Co., Ltd. → Founded Shonan Chill Time Co., Ltd. (Current Position)


“Comfortable moments, together with Shonan.”

Shonan Chill Time Inc. was established with the mission of maximizing the appeal of the Shonan area and delivering its value to as many people as possible.

Shonan is a truly unique region in Japan, where not only the ocean and nature, but also culture and human warmth coexist in harmony.

With the vision of “making the value of Shonan more accessible, more appealing, and more widely shared,” we develop our business across multiple domains.

Transforming Shonan’s Appeal into “Experiential Value”

Our company communicates and delivers the charm of Shonan from multiple perspectives through four core business areas:

  • Media & Advertising
  • Beach House Operations
  • Restaurant & Bar Operations
  • Apparel

We emphasize not only sharing information, but also providing value that can be experienced in real life.

Through media and advertising, we communicate the appeal of Shonan.
Through beach houses and restaurants, we create spaces for real, immersive experiences.
Through apparel, we integrate the Shonan lifestyle into everyday life.

By developing these businesses in an integrated manner, we elevate Shonan’s appeal from something people simply “know” to something they can truly “feel.”

The Value of “Shonan Chill Time”

At the core of everything we do is the concept of “Chill Time” — a truly comfortable and meaningful moment.

This is not merely about relaxation. It represents:

  • Moments of liberation from daily life
  • Time where people naturally connect with one another
  • Spaces where individuals can truly be themselves

In essence, it is about enriching the quality of life through meaningful experiences.

We are committed to consistently delivering this value across all of our businesses, creating the uniquely rich and fulfilling time that defines Shonan.

Growing Together with the Community

Shonan Chill Time Inc. strives to grow alongside the Shonan community.

By collaborating with local businesses, tourism stakeholders, and all who visit the area, we aim to contribute to enhancing the overall value of Shonan.

In addition, we are expanding beyond Japan by addressing inbound tourism demand and sharing the appeal of Shonan with the world.

Looking Ahead

We believe that Shonan still holds immense untapped potential.

Moving forward, we will continue to create new value and further evolve Shonan into an even more attractive destination.

Our goal is to provide experiences that make people feel,
“I want to come back,” and “I want to stay here,”
by delivering truly comfortable and memorable moments for everyone involved.


▼ Learn more about Shonan Chill Time Inc.
>>Company Information – Shonan Chill Time Inc.

▼Japanese version of this page is available here.
>>代表者挨拶 – ショウナンチルタイム株式会社