At THE OUTLETS Shonan Hiratsuka, one of the largest outlet malls in the Shonan area, a festive New Year’s Sale will kick off on Thursday, January 1, 2026 (National Holiday).
To celebrate the start of the new year, shoppers can enjoy special sales, limited-edition lucky bags (Fukubukuro), and exclusive New Year promotions.
Contents
New Year’s Sale 2026 | Event Overview
Basic Information
・Event Name: New Year’s Sale 2026
・Start Date: January 1, 2026 (Thu / New Year’s Day)
・Venue: THE OUTLETS Shonan Hiratsuka
What to Expect During the New Year’s Sale
New Year Sales at Specialty Stores
In addition to everyday outlet prices, each store will offer special New Year-only discounts and sales, available for a limited time.
Limited-Quantity Lucky Bags (Fukubukuro)
Popular brands and specialty shops will sell New Year-exclusive lucky bags, available while supplies last.
New Year-Only Promotions & Benefits
Some stores will offer exclusive perks, services, or special set deals during the New Year’s Sale period.
※promotion details, availability, and conditions vary by store, as officially stated.
Tips for Enjoying the New Year’s Sale
・Lucky bags and New Year deals are limited in quantity
・Popular stores may sell out early
・Sale prices, product limits, and conditions are determined by each store
・Grand lottery event with prizes worth up to ¥50,000 in shopping vouchers
Year-End & New Year Operating Schedule
・Open from New Year’s Day (January 1) in 2026
※Opening hours may vary depending on store and business type
| Date | Specialty Stores | Food Court | Restaurants |
|---|---|---|---|
| Dec 30 | 10:00–20:00 | 10:00–21:00 | 11:00–21:00 |
| Dec 31 | 10:00–18:00 | 10:00–19:00 | 11:00–19:00 |
| Jan 1 | 9:00–20:00 | 10:00–21:00 | 10:00–21:00 |
| Jan 2 onward | Regular hours | Regular hours | Regular hours |
THE OUTLETS Shonan Hiratsuka – Facility Information
【Official Links】
■Website: https://the-outlets-shonan-hiratsuka.aeonmall.com
■Instagram: https://www.instagram.com/the_outlets_s/
【Regular Business Hours】
■Specialty Stores: 10:00–20:00
■2F FOOD FOREST: 10:00–21:00
■2F Restaurants: 11:00–21:00
■Starbucks Coffee: 10:00–21:00
■GODIVA café: 10:00–21:00
■Doutor Coffee: 10:00–21:00
■NewDays: 10:00–21:00
■AEON Bank: 10:00–18:00
■Post Office: 10:00–18:00
【Access】
■From JR Tokaido Line Hiratsuka Station: Take a bus and get off at Twin City Ōgami, then walk a short distance
■From Odakyu Line Hon-Atsugi Station: Take a bus and get off at Twin City Ōgami, then walk a short distance
【Parking】
■Hours: 7:30–24:00
■Fee: Free
■Capacity: Approx. 3,300 vehicles（Area A: 470 Area B: 1,110 Area C1: 500 Area C2: 277 Area D: 698）
【Address】
8-1-1 Ōgami, Hiratsuka City, Kanagawa 254-0012, Japan
Summary
✔ The New Year’s Sale 2026 is officially announced on the website
✔ Starts on January 1, 2026 (New Year’s Day)
✔ Sales, lucky bags, and promotions are offered by individual stores
✔ Details will be updated on the official website and shop pages
The 2026 New Year’s Sale at THE OUTLETS Shonan Hiratsuka begins on January 1, 2026. Featuring New Year-only discounts, limited-quantity lucky bags, and store-specific promotions, this event is packed with great deals to kick off the year. 🎍✨
Be sure to check the official website and individual shop pages for the latest updates, and enjoy a great start to the year with exciting New Year shopping in Shonan! 🛍️
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How was it?
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▼Check out the Japanese version of this article here!
＞＞【2026年新年初売り】「ジ アウトレット湘南平塚」1月1日より新年初売りセール開催！【営業時間・セール情報まとめ】
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My dream is to own a house along Katase Beach.
Special skills: saving money, and making blunders at drinking parties.
